Amazon Region Business Challenge: Service Design and Sustainability Project (15 cr)

Learning outcomes

The student is able to
- plan, implement and evaluate a Service Design project with service design methods
- develop sustainable practices in organisations

Location and time

3.12.2024 16.00-17.00 GROUP INTERVIEW FOR APPROVAL TO COURSE, mandatory

27.12.2024.-28.2.2025 SERVICE DESIGN CANVAS MODULE (INDIVIDUAL)

15.1.2025 9.00-11.30 MANDATORY KICKOFF TIKKURILA CAMPUS

24.-28.3.2025 MANDATORY PARTICIPATION TO INTENSIVE SPRINT WEEK AT TIKKURILA CAMPUS: Mon-Thu 9.00-17.00 and Fri 9.00-15.00.

19.-27.4.2025 MANDATORY PARTICIPATION TO INTENSIVE AMAZON IMMERSION WEEK IN BELEM BRASIL. The week will be financed by TFK-program (Team Finland Knowledge by the Finnish National Agency for Education). Financing for this short term mobility per student is 2200€. It is possible that the student covers some travel costs by themselves. Reporting costs and travel report (for example in social media) are a pre-requisite for funding. Necessary vaccinations are included in funding. Note that for travelling abroad your health condition must be adequate.

26.5.2025 19.00-20.30 FINAL PRESENTATION TO BRAZILIAN COMPANIES

Project guidance schedule pls look at Tuudo.

Materials

The source materials needed for the subject area of the project are selected separately after the project assignment.

Teaching methods

Challenge in this project: "Design a Sustainable Business Model for a Product or Service in the Amazon Region"!

This project INCLUDES: A 1 ONE WEEK TRIP TO AMAZON REGION IN BRASIL (April) AND A 1 WEEK DESIGN SPRINT AT LAUREA TIKKURILA CAMPUS WITH BRASILIAN STUDENT GROUP (March). Brasilian and Laurea students and teachers work together in this project.

THIS PROJECT STUDY compensates SBA-module studies:
- Service Design and 10 op
- Corporate Social Responsibility 5 op
THIS PROJECT IS OPEN TO ALL LAUREA STUDENTS.

Example of the program in Brasil in Belem https://laureauas-my.sharepoint.com/:b:/g/personal/teruusi_laurea_fi/Ee9-aRfDtnBBvy4xbmhNNCgBqPusXrl3aSYLsR7x-tQdig?e=bM2DqV

The project addresses a real-world problem or opportunity within the Amazon region, focusing on sustainability, innovation, and social impact.
The final deliverable will be a comprehensive business proposal that includes elements of green marketing, bioeconomy, sustainable business strategies, logistics, and leadership.
The target group of this project are Finnish consumers.

The project is completed in cooperation with a working life partner Cesupa University from Belem Brasil.

Blended learning implementation:
The project includes, in addition to teamwork, scheduled Sprint Week on campus and online work, which require participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Lecturers:
Tero Uusitalo https://www.linkedin.com/in/tero-uusitalo-84239a39/
Marja Isokangas https://www.linkedin.com/in/marjaisokangas/
Caio Fanha https://www.linkedin.com/in/caio-fanha-2837b021/

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Employer connections

Working life partner: Cesupa University Belem Brasil https://www.cesupa.br

Exam schedules

3.12.2024 16.00-17.00 GROUP INTERVIEW FOR APPROVAL TO COURSE, mandatory

27.12.2024.-28.2.2025 SERVICE DESIGN CANVAS MODULE (INDIVIDUAL)

15.1.2025 9.00-11.30 MANDATORY KICKOFF TIKKURILA CAMPUS

24.-28.3.2025 MANDATORY PARTICIPATION TO INTENSIVE SPRINT WEEK AT TIKKURILA CAMPUS: Mon-Thu 9.00-17.00 and Fri 9.00-15.00.

19.-27.4.2025 MANDATORY PARTICIPATION TO INTENSIVE AMAZON IMMERSION WEEK IN BELEM BRASIL. The week will be financed by TFK-program (Team Finland Knowledge by the Finnish National Agency for Education). Financing for this short term mobility per student is 2190€ (flight + accomodation). It is possible that the student covers some travel costs by themselves. Reporting costs and travel report (for example in social media) are a pre-requisite for funding. Necessary vaccinations are included in funding. Note that for travelling abroad your health condition must be adequate.

26.5.2025 19.00-20.30 FINAL PRESENTATION TO BRAZILIAN COMPANIES

Project guidance schedule pls look at Tuudo.

International connections

The project is fully international in collaboration with Brasil.

Completion alternatives

According to the degree regulations (2024), "Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. ... At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways). The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence." Further information in the student intranet.

You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.

Student workload

Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.

[You can evaluate the student’s time management in different assignments. A tool for calculating the workload is available in the “Implementations” menu of the teacher’s desktop in Peppi.]

Content scheduling

Aims of the project: Design a Sustainable Business Model for a Product or Service in the Amazon Region

Evaluation scale

H-5

Further information

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

The prerequisite for participation is always that the possible competence prerequisites according to the curriculum (previous study or similar competence) are fulfilled. The student is responsible for taking into account the prerequisite conditions.

The quality of the study unit implementation has been assessed and the self-evaluation report is available for example in Canvas or Teams.