Study Guide

Learning outcomes

The student is able to
- plan, implement and evaluate a Service Design project with service design methods
- develop sustainable practices in organisations

Teaching methods

Challenge in this project: "Design a Sustainable Business Model for a Product or Service in the Amazon Region"!

This project INCLUDES: A 1 ONE WEEK TRIP TO AMAZON REGION IN BRASIL (April) AND A 1 WEEK DESIGN SPRINT AT LAUREA TIKKURILA CAMPUS WITH BRASILIAN STUDENT GROUP (March). Brasilian and Laurea students and teachers work together in this project.

THIS PROJECT STUDY compensates SBA-module studies:
- Service Design and 10 op
- Corporate Social Responsibility 5 op
THIS PROJECT IS OPEN TO ALL LAUREA STUDENTS.

Example of the program in Brasil in Belem https://laureauas-my.sharepoint.com/:b:/g/personal/teruusi_laurea_fi/Ee9-aRfDtnBBvy4xbmhNNCgBqPusXrl3aSYLsR7x-tQdig?e=bM2DqV

The project addresses a real-world problem or opportunity within the Amazon region, focusing on sustainability, innovation, and social impact.
The final deliverable will be a comprehensive business proposal that includes elements of green marketing, bioeconomy, sustainable business strategies, logistics, and leadership.
The target group of this project are Finnish consumers.

The project is completed in cooperation with a working life partner Cesupa University from Belem Brasil.

Blended learning implementation:
The project includes, in addition to teamwork, scheduled Sprint Week on campus and online work, which require participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Lecturers:
Tero Uusitalo https://www.linkedin.com/in/tero-uusitalo-84239a39/
Marja Isokangas https://www.linkedin.com/in/marjaisokangas/
Caio Fanha https://www.linkedin.com/in/caio-fanha-2837b021/

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Location and time

3.12.2024 16.00-17.00 GROUP INTERVIEW FOR APPROVAL TO COURSE, mandatory

5.12.2024.-28.2.2025 SERVICE DESIGN CANVAS MODULE (INDIVIDUAL)

15.1.2025 9.00-11.30 MANDATORY KICKOFF TIKKURILA CAMPUS

24.-28.3.2025 MANDATORY PARTICIPATION TO INTENSIVE SPRINT WEEK AT TIKKURILA CAMPUS: Mon-Thu 9.00-17.00 and Fri 9.00-15.00.

19.-27.4.2025 MANDATORY PARTICIPATION TO INTENSIVE AMAZON IMMERSION WEEK IN BELEM BRASIL. The week will be financed by TFK-program (Team Finland Knowledge by the Finnish National Agency for Education). Financing for this short term mobility per student is 2200€. It is possible that the student covers some travel costs by themselves. Reporting costs and travel report (for example in social media) are a pre-requisite for funding. Necessary vaccinations are included in funding. Note that for travelling abroad your health condition must be adequate.

26.5.2025 19.00-20.30 FINAL PRESENTATION TO BRAZILIAN COMPANIES

Project guidance schedule pls look at Tuudo.

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

According to the degree regulations (2024), "Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. ... At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways). The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence." Further information in the student intranet.

You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.

Co-operation with working life and/or RDI

Working life partner: Cesupa University Belem Brasil https://www.cesupa.br

Important dates

3.12.2024 16.00-17.00 GROUP INTERVIEW FOR APPROVAL TO COURSE, mandatory

5.12.2024.-28.2.2025 SERVICE DESIGN CANVAS MODULE (INDIVIDUAL)

15.1.2025 9.00-11.30 MANDATORY KICKOFF TIKKURILA CAMPUS

24.-28.3.2025 MANDATORY PARTICIPATION TO INTENSIVE SPRINT WEEK AT TIKKURILA CAMPUS: Mon-Thu 9.00-17.00 and Fri 9.00-15.00.

19.-27.4.2025 MANDATORY PARTICIPATION TO INTENSIVE AMAZON IMMERSION WEEK IN BELEM BRASIL. The week will be financed by TFK-program (Team Finland Knowledge by the Finnish National Agency for Education). Financing for this short term mobility per student is 2190€ (flight + accomodation). It is possible that the student covers some travel costs by themselves. Reporting costs and travel report (for example in social media) are a pre-requisite for funding. Necessary vaccinations are included in funding. Note that for travelling abroad your health condition must be adequate.

26.5.2025 19.00-20.30 FINAL PRESENTATION TO BRAZILIAN COMPANIES

Project guidance schedule pls look at Tuudo.

Forms of internationality

The project is fully international in collaboration with Brasil.

Students workload

Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.

[You can evaluate the student’s time management in different assignments. A tool for calculating the workload is available in the “Implementations” menu of the teacher’s desktop in Peppi.]

Content and scheduling

Aims of the project: Design a Sustainable Business Model for a Product or Service in the Amazon Region

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

The prerequisite for participation is always that the possible competence prerequisites according to the curriculum (previous study or similar competence) are fulfilled. The student is responsible for taking into account the prerequisite conditions.

The quality of the study unit implementation has been assessed and the self-evaluation report is available for example in Canvas or Teams.

Grading scale

H-5

Evaluation methods and criteria

"Competence assessment is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the assessment criteria listed in the implementation plan for the studies." (Laurea degree regulations 2024).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes until their competence can be assessed as passing." (Degree regulations 2024.)

Further information

The project provides similar competences as study units R0216 Service Design ja Corporate Social Responsibility. Thus if you have completed this study entity you can not include the these two in your degree.