Latest Trends of Social Media and Marketing Automation (5 cr)
Code: TO00BT65-3007
General information
- Enrollment
-
25.11.2024 - 01.12.2024
Registration for the implementation has ended.
- Timing
-
01.03.2025 - 31.07.2025
Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual proportion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Virtual Campus
- Teaching languages
- English
- Seats
- 40 - 60
- Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
- Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
- Teachers
- Marjaana Ajanto
- Anna Nolvi
- Teacher in charge
- Marjaana Ajanto
- Groups
-
TOH224SYTäydentävä osaaminen (amk-tutkinto), S24, Kauppa, hallinto ja oikeustieteet
-
CCH224SYComplementary competence (bachelor’s studies in English), S24, Business, administration and law
- Study unit
- TO00BT65
Learning outcomes
The student is able to
- design and evaluate successful social media strategy
- develop social media actions in customer aquisition and to reach sales targets
- monitor and analyze customer engagement
- compare and evaluate different digital marketing platforms and tools
Evaluation scale
H-5