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Latest Trends of Social Media and Marketing Automation (5 cr)

Code: TO00BT65-3007

General information

Enrollment

25.11.2024 - 01.12.2024

Timing

01.03.2025 - 31.07.2025

Number of ECTS credits allocated

5 op

Virtual proportion

5 op

Mode of delivery

Distance learning

Unit

10 Liiketalous-, tietojenkäsittely- ja palvelualat

Campus

Laurea Virtual Campus

Teaching languages

  • English

Seats

40 - 60

Degree programmes

  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
  • Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law

Teachers

  • Marjaana Ajanto
  • Anna Nolvi

Teacher in charge

Marjaana Ajanto

Groups

  • TOH224SY
    Täydentävä osaaminen (amk-tutkinto), S24, Kauppa, hallinto ja oikeustieteet
  • CCH224SY
    Complementary competence (bachelor’s studies in English), S24, Business, administration and law

Learning outcomes

The student is able to
- design and evaluate successful social media strategy
- develop social media actions in customer aquisition and to reach sales targets
- monitor and analyze customer engagement
- compare and evaluate different digital marketing platforms and tools

Grading scale

H-5