Building Webpages (5 cr)

Learning outcomes

The student is able to
- build a comprehensive website
- create customer-focused content to the website and integrate with social media
- maintain and update a website
- build analytics and SEO capabilities

Location and time

On Zoom
Zoom Sessions: For joining the session, please use your Family Name, First Name to join on zoom.

Exact schedule will be available for students at the time enrollment

Materials

Word press own web portal for learning : https://learn.wordpress.org/

Material on the Canvas learning platform.

Teaching methods

This is an online course.

Conducted using Zoom live and / already recorded sessions

All Contact sessions are recorded and made available to students by the next day.

Attending the sessions is not compulsory but we recommend it to attend the contact session. You can follow the instructions from recording. If you have questions related to the session which you did not attend then you can ask teachers in the next contact session in the following week.

In the 1st contact session orientation Module 0, there will be a quiz available. Students not answering the quiz will be considered not participating in the study unit, and hence will be rejected from the study unit.

This course Building Webpages R0298 (5 credits) is designed for Laurea bachelor students interested in building a career in marketing or supporting modern marketing function in an organization. The course focuses on WordPress, the most popular Content Management System for websites.

After finishing the course a student is able to:
build a comprehensive website
create customer-focused content to the website and integrate with social media
maintain and update a website
build analytics and SEO capabilities

Along with individual tasks, there will be group tasks and a final project which will be done with other students in a group 3-4 students.

The following assignments are included in the study unit:
What is CMS, Why wordpress / orientation assignments
Installing wp / User interface /adding users/pages/posts/themes/templates/global settings assignments
Concept and background research assignments
Content Planning assignments
SEO Plugin, 2nd user Testing/ and Final project & Submission rules assignments
Case based Final Project assignment

Exam schedules

Final Project assignments Due Date 14.08.2025

International connections

Suitable for exchange students

Completion alternatives

According to the degree regulations “all students are entitled to demonstrate their competence. The
recognition and accreditation of prior competence is initiated by the students themselves. The
competence is recognised and accredited by the teacher responsible for the module or study unit or
another person designated by the director of the UAS unit. The assessment is carried out according to the
same criteria and grading scale as that adopted for the corresponding study unit.”

Student workload

The workload of the course is measured as one credit corresponding to an average of 27 hours of work done by the student. The actual time needed varies e.g. according to prior competence.

Active participation in contact sessions is highly recommended.

The total number of student work hours based on 5 ECTS is 135 hours, contact sessions etc. included.

Content scheduling

Session 1: Module 0: What is CMS, Why wordpress / orientation assignments
Module 1: Installing wp / User interface /adding users/pages/posts/themes/templates/global settings assignments
Module 2: Concept and background research assignments
Module 3: Content Planning assignments
Module 4: SEO Plugin, 2nd user Testing/ and Final project & Submission rules assignments
Module 5(FINAL PROJECT): Case based Final Project assignment. Student can record the presentation of their work and submit it by the Final Final Due date

Project assignments Due Date 14.08.2025

Evaluation scale

H-5