Building an Online Shop (5 cr)

Learning outcomes

The student is able to
- build an online shop and integrate it with website
- drive traffic to online shop
- optimize SEO for online shop
- analyze relevant conversions for different online businesses
- support customer's buying process

Location and time

Here is the schedule (its possible that there are small changes in it, those changes will be available in your todo app)

Zoom link : https://laurea.zoom.us/j/9457970853

Materials

Wordpress.org documentation

Material on the learning platform.

Teaching methods

This is an online course.

Conducted using Zoom live sessions and recorded session
Zoom link : https://laurea.zoom.us/j/9457970853

This course is designed for Laurea bachelor students interested in building a career in marketing or supporting modern marketing function in an organization. The course focuses on Wordpress, the most popular Content Management System for websites.

Along with individual tasks, there will be a final project which will be done with other students in group.

Completion alternatives

According to the degree regulations “all students are entitled to demonstrate their competence. The
recognition and accreditation of prior competence is initiated by the students themselves. The
competence is recognised and accredited by the teacher responsible for the module or study unit or
another person designated by the director of the UAS unit. The assessment is carried out according to the
same criteria and grading scale as that adopted for the corresponding study unit.”

Content scheduling

The following assignments are included in the study unit.
Why wordpress / orientation assignments
Basics of Wordpress -assignments
Advanced features -assignments
Content planning -assignments
Case assignment

Evaluation scale

H-5

Further information

According to the degree regulations (section 18) “students must be present in the first contact session or
notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the
first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the
study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies
the lecturer can also specify some other way than participation on an online meeting what is required
from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice
president, education 7/2019).