Brand Performance and Development (5 cr)
Code: TO00BT64-3004
General information
Enrollment
25.11.2024 - 01.12.2024
Timing
01.03.2025 - 30.05.2025
Number of ECTS credits allocated
5 op
Virtual proportion
5 op
Mode of delivery
Distance learning
Unit
10 Liiketalous-, tietojenkäsittely- ja palvelualat
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
40 - 60
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Marika Mäki
- Anna-Maija Tapojärvi
Teacher in charge
Marika Mäki
Groups
-
TOH224SYTäydentävä osaaminen (amk-tutkinto), S24, Kauppa, hallinto ja oikeustieteet
Learning outcomes
The student is able to
- describe strategic importance of a brand
- explore and measure actions in brand development
- utilize information in brand development
- make a plan for brand development
Grading scale
H-5