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Marketing Project (10 cr)

Code: HL00BU31-3079

General information


Enrollment

25.11.2024 - 01.12.2024

Timing

01.01.2025 - 31.07.2025

Number of ECTS credits allocated

10 op

Virtual proportion

5 op

RDI proportion

10 op

Mode of delivery

50 % Contact teaching, 50 % Distance learning

Unit

10 Liiketalous-, tietojenkäsittely- ja palvelualat

Campus

Laurea Hyvinkää

Teaching languages

  • Finnish

Seats

20 - 80

Degree programmes

  • Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)

Teachers

  • Pyry Airaksinen
  • Aapo Hollanti
  • Leena Hartikainen
  • Mervi Talonen
  • Teppo Leppälahti
  • Piia Haavisto
  • Tero Uusitalo

Teacher in charge

Piia Haavisto

Groups

  • HLB225KA
    Liiketalouden koulutus, oikeudellinen osaaminen, monimuotototeutus, K25, Hyvinkää
  • HLB225KA2
    Liiketalouden koulutus, projektijohtaminen, monimuotototeutus, K25, Hyvinkää

Learning outcomes

The student is able to
- implement a marketing development project in a team
- assess prerequisites for customer-oriented operation, and different customer needs and solutions-
- act and communicate in a customer-oriented manner

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ78 Introduction to Marketing and thus bot studies can not be included in the degree.