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Market Entry (project): Creating AI Learning Videos for Companies within cITe (USA) Colloboration (15 cr)

Code: R0301-3034

General information


Enrollment

20.05.2024 - 26.05.2024

Timing

01.08.2024 - 31.12.2024

Number of ECTS credits allocated

15 op

Virtual proportion

7 op

RDI proportion

15 op

Mode of delivery

54 % Contact teaching, 46 % Distance learning

Unit

Laurea university of applied sciences

Campus

Laurea Hyvinkää

Teaching languages

  • English

Seats

1 - 3

Degree programmes

  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet

Teachers

  • Pyry Airaksinen
  • Tero Uusitalo

Teacher in charge

Pyry Airaksinen

Groups

  • TOH224SY
    Täydentävä osaaminen (amk-tutkinto), S24, Kauppa, hallinto ja oikeustieteet

Learning outcomes

The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

Grading scale

H-5