Multichannel Marketing Communication - project: (15cr)
Code: TO00BT59-3018
General information
- Enrollment
- 20.05.2024 - 26.05.2024
- Registration for the implementation has ended.
- Timing
- 01.08.2024 - 31.12.2024
- Implementation has ended.
- Number of ECTS credits allocated
- 15 cr
- Local portion
- 8 cr
- Virtual proportion
- 7 cr
- Mode of delivery
- Blended learning
- Campus
- Laurea Hyvinkää
- Teaching languages
- Finnish
- Seats
- 1 - 3
- Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Learning outcomes
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Evaluation scale
H-5