Multichannel Marketing Communication Project 6 (10 cr)
Code: TO00BT59-3015
General information
- Enrollment
-
27.11.2023 - 03.12.2023
Registration for the implementation has ended.
- Timing
-
01.01.2024 - 31.07.2024
Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 3 cr
- Virtual proportion
- 7 cr
- RDI proportion
- 6 cr
- Mode of delivery
- Blended learning
- Campus
- Laurea Hyvinkää
- Teaching languages
- Finnish
- Seats
- 1 - 2
- Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
- Teacher in charge
- Tero Uusitalo
- Groups
-
HLB222SNLiiketalouden koulutus, päivätoteutus, S22, Hyvinkää
- Study unit
- TO00BT59
Content
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Evaluation scale
H-5