Fundamentals of Digital Marketing (2cr)

Learning outcomes

The student is able to
- analyze current trends in digital services
- plan how to use digital sales channels
- use digital tools to support marketing

Teaching methods

Digital marketing knowledge and tools are essential in todays business. In this study unit, you will complete a digital marketing certification and get familiar with the key principles of digital marketing and its tools. The study unit is fully online so you can adjust the workload based on your schedule.

The student is able to
- analyze current trends in digital services
- plan how to use digital sales channels
- use digital tools to support marketing

Canvas learning environment will open at the beginning of the course. Students will complete a part of the course on Google's Digital Garage service.

Time and location

In the Canvas online learning environment during the duration of the course. See Timing.

Learning materials and recommended literature

Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library

Alternative completion methods of implementation

No alternative methods of completion.

Co-operation with working life and/or RDI

Observations only, no co-operation with companies required

Important dates

Both required assignments have to be returned by the course end date (31.12.2024). Further details are available at the Canvas learning environment.


During the summer holiday in July and during the New Year holidays, no credits are registered. Credits made by the end of the semester are recorded for the past semester, those made by 31.12. for the autumn semester, and those made by 31.7. for the spring semester.

Student workload

1 ECTS credits = 27 hours of work

Further information

Laurea's degree students cannot choose the study unit. Similar content for degree students is offered as a part of study unit HL00BQ81 Digital Marketing and Sales.

Evaluation scale

Approved/Failed