Fundamentals of Digital Marketing (2 cr)
Code: AV00BU80-3012
General information
- Enrollment
-
27.11.2023 - 19.05.2024
Registration for the implementation has ended.
- Timing
-
01.12.2023 - 30.06.2024
Implementation has ended.
- Number of ECTS credits allocated
- 2 cr
- Local portion
- 0 cr
- Virtual proportion
- 2 cr
- Mode of delivery
- Distance learning
- Campus
- Laurea Virtual Campus
- Teaching languages
- English
- Seats
- 0 - 500
- Teachers
- Heli Kulomaa
- Teacher in charge
- Lassi Virtanen
- Scheduling groups
- Koskee vain Avoimen AMK:n asiakkaita, älä ilmoittaudu tähän pienryhmään 1 (Size: 400 . Open UAS : 400.)
- Small groups
- Koskee vain Avoimen AMK:n asiakkaita, älä ilmoittaudu tähän pienryhmään 1
- Study unit
- AV00BU80
Learning outcomes
The student is able to
- analyze current trends in digital services
- plan how to use digital sales channels
- use digital tools to support marketing
Evaluation scale
Approved/Failed