Client Management and Sales: Conducting a Alumni Survey

Client Management and Sales: Conducting a Alumni Survey (15 cr)

Code: TO00BL02-3020

General information

Enrollment

20.05.2024 - 26.05.2024

Timing

01.08.2024 - 20.12.2024

Number of ECTS credits allocated

15 op

Virtual proportion

7.5 op

Mode of delivery

50 % Contact teaching, 50 % Distance learning

Unit

Laurea Hyvinkää, liko

Campus

Laurea Hyvinkää

Teaching languages

Finnish

Seats

2 - 5

Degree programmes

Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet

Teachers

Aapo Hollanti

Teacher in charge

Aapo Hollanti

Groups

TOH224SY
Täydentävä osaaminen (amk-tutkinto), S24, Kauppa, hallinto ja oikeustieteet

Learning outcomes

The student is able to:
- understand the purpose of customer strategy and objectives as a part of the business
- utilise customer data in sales work
- manage the sales management process
- select operative measures for sales and marketing based on the customer buying process
- set targets for customer and sales control

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Study Guide