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Sales and Managing Customerships (10 cr)

Code: TO00BL02-3019

General information


Enrollment

20.05.2024 - 26.05.2024

Timing

12.09.2024 - 08.12.2024

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

RDI proportion

4 op

Mode of delivery

Distance learning

Unit

Laurea Leppävaara, liko

Campus

Laurea Virtual Campus

Teaching languages

  • Finnish

Seats

40 - 60

Degree programmes

  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet

Teachers

  • Johanna Lunkka
  • Veera Lassila

Teacher in charge

Veera Lassila

Groups

  • TOH224SY
    Täydentävä osaaminen (amk-tutkinto), S24, Kauppa, hallinto ja oikeustieteet

Learning outcomes

The student is able to:
- understand the purpose of customer strategy and objectives as a part of the business
- utilise customer data in sales work
- manage the sales management process
- select operative measures for sales and marketing based on the customer buying process
- set targets for customer and sales control

Grading scale

H-5