Sales and Managing Customerships (10 cr)
Code: TO00BL02-3019
General information
Enrollment
20.05.2024 - 26.05.2024
Timing
12.09.2024 - 08.12.2024
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
4 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
40 - 60
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Johanna Lunkka
- Veera Lassila
Teacher in charge
Veera Lassila
Groups
-
TOH224SYTäydentävä osaaminen (amk-tutkinto), S24, Kauppa, hallinto ja oikeustieteet
Learning outcomes
The student is able to:
- understand the purpose of customer strategy and objectives as a part of the business
- utilise customer data in sales work
- manage the sales management process
- select operative measures for sales and marketing based on the customer buying process
- set targets for customer and sales control
Grading scale
H-5