Study Guide

Learning outcomes

The student is able to
- adapt to the current change from cost focus to customer value orientation
- explain the theory and research concerning pricing of services
- price new services using traditional pricing methods
- apply innovative pricing methods and tools in practice

Teaching methods

This is an online study unit (Canvas) which starts in May and ends in August 2024.

Location and time

Online, Canvas learning environment.

Learning materials and recommended literature

A list of recommended reading will be published in Canvas.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Important dates

Orientation May (Introductory session in May on Zoom, will be recorded)
Module 1 Pricing methods and revenue streams. May & June
Module 2 How to build a pricing strategy? June
Module 3 Dynamic pricing. July & August

Active participation in online discussions is required.

The return dates for assignments will be informed in the Canvas learning environment.
There will be a team project during the summer, which is returned in August. In August there will be final discussions, peer review and you will return your final learning diary.

Students workload

5 ECTS = approximately 135 student working hours

Content and scheduling

Orientation and learning diary
Module 1 Pricing methods and revenue streams
Module 2 How to build a pricing strategy?
Module 3 Dynamic pricing

Further information for students

This study unit is for Master level students (YAMK) only. Bachelor level students cannot enroll to this course.

The study unit corresponds to the requirements of Master's level education.

Quota for open UAS and 3AMK: TBA

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Grading scale

H-5

Evaluation methods and criteria

Individual assignments (50%):
Orientation (pass/fail)
Learning Diary (1-5)
Module 1. Pricing methods and revenue streams (pass/fail)

Team assignments (50%):
Module 2. How to build a pricing strategy? (pass/fail)
Module 3. Dynamic pricing (1-5)

All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing.

Evaluation criteria, satisfactory (1-2)

To achieve grade 1 (satisfactory) the student must be able to:
- gather, process, produce and evaluate information widely. (Knowledge base)
- use concepts of the area of expertise systematically. (Knowledge base)
- solve problems in research, development and/or innovation activities. (Problem solving)
- recognise and analyse focuses of development making use of the knowledge base. (Development)
- communicate clearly both orally and in writing. (Communication)

Evaluation criteria, good (3-4)

To achieve grade 3 (good) the student must be able to:

- gather, process, produce and evaluate information critically and widely making use of both national and international scientific sources. (Knowledge base)
- use concepts of the area of expertise fairly. (Knowledge base)
- solve problems in research, development and/or innovation activities by applying and combining information from different fields. (Problem solving)
- create target-oriented, justified development plans considering the community. (Development)
- communicate in a competent, clear and consistent manner both orally and in writing. (Communication)

Evaluation criteria, excellent (5)

To achieve grade 5 (excellent) the student must be able to:

- create a consistent framework/knowledge base making use of both national and international scientific sources in a critical analytic fashion. (Knowledge base)
- solve demanding problems in research, development and/or innovation activities where new knowledge and competence is created as well as to apply and combine information from different fields. (Problem solving)
- develop the activities of the competence area in a target-oriented and communal fashion. (Development)
- communicate convincingly both orally and in writing to audiences within and exterior to the field. (Communication)