Introduction to Marketing (10 cr)
Code: HL00BQ78-3064
General information
Enrollment
20.05.2024 - 26.05.2024
Timing
02.09.2024 - 15.12.2024
Number of ECTS credits allocated
10 op
Virtual proportion
3 op
Mode of delivery
70 % Contact teaching, 30 % Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Eeva Miettinen
- Tomas Illman
Teacher in charge
Eeva Miettinen
Groups
-
HLA224SALiiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, S24, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5