Introduction to Marketing | Study Guide, Laurea

Introduction to Marketing (10 cr)

Code: HL00BQ78-3063

General information

Enrollment

27.11.2023 - 03.12.2023

Timing

17.01.2024 - 11.05.2024

Number of ECTS credits allocated

10 op

Virtual proportion

3 op

Mode of delivery

70 % Contact teaching, 30 % Distance learning

Unit

Laurea Leppävaara, liko

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

20 - 50

Degree programmes

Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)

Teachers

Eeva Miettinen
Tomas Illman

Teacher in charge

Eeva Miettinen

Groups

HLA224KA2
Liiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, K24, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

H-5