Customer-orientation in Services (5 cr)
Code: ML00BW54-3006
General information
Enrollment
20.05.2024 - 26.05.2024
Timing
10.09.2024 - 29.11.2024
Number of ECTS credits allocated
5 op
Virtual proportion
4 op
RDI proportion
2 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Unit
Laurea Leppävaara, service
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Palveluliiketoiminnan koulutus (MLA2), Laurea Leppävaara (Finnish)
Teachers
- Mervi Niemelä
- Petri Vähäkangas
Teacher in charge
Mervi Niemelä
Groups
-
MLA224SAMPalveluliiketoiminnan koulutus, monimuotototeutus, S24, Leppävaara
Learning outcomes
The student is able to:
- explain the nature of services as a part of customer experience
- describe the role of service offering to providing customer-oriented services
- define service quality factors
- collect market information and use it to understand consumer behaviour
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5