Service Designing Brand Awareness with AI for HEIComp Project in Latin America Project (15 cr)

Code: HL00BU34-3033

General information

Enrollment: 27.11.2023 - 19.12.2023
Registration for the implementation has ended.

Timing: 16.01.2024 - 21.05.2024
Implementation has ended.

Number of ECTS credits allocated: 15 cr

Local portion: 7 cr

Virtual proportion: 8 cr

Campus: Laurea Hyvinkää

Teaching languages: English

Seats: 5 - 8

Degree programmes: Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)

Teachers: Pyry Airaksinen; Marja Isokangas

Teacher in charge: Marja Isokangas

Groups: HLBW
Kansainvälinen vaihto / Liiketalous, Hyvinkää; HLB223KN
Liiketalouden koulutus, projektijohtaminen, päivätoteutus, K23, Hyvinkää; HLB223KA
Liiketalouden koulutus, oikeudellinen osaaminen, monimuotototeutus, K23, Hyvinkää

Study unit: HL00BU34

Learning outcomes

The student is able to
- plan, implement and evaluate a Service Design project with service design methods
- develop sustainable practices in organisations

Materials

Theory studying in the project:
1.Self-study in Canvas (3 ects), Service Design / Double diamond
2.Theory base writing, 1500 words academic writing with references and applying part (3ects)

Teaching methods

PROJECT CONTENT
- Project focuses on export of HEICOMP- project to Latin American universities in Brazil and Paraguai
- HEICOMP project exports Working Life Connected pedagogy (= Project learning in Academic Business and other studies)
- https://heicomp.com

TASK
- Increase the number of users on Facebook and LinkedIn
Get more users from work life and government
In terms of content, showcase the positive impact of the project on society, academic institutions, market, etc.
- Expand knowledge of the project to other regions of Brazil and Paraguay. It is still very much focused on the cities where the consortium's academic institutions are located.
In addition to Brazil and Paraguay, reach audiences in other regions of Latin America.
- Suggestions on how to engage students and teachers to create videos and texts for blogs and social media.

CLIENT
-Brazilian HEICOMP partner company UExperience

NOTE:
There are two Laurea Hyvinkää projects with similar content
HL00BU34-3033/Marja Isokangas (this implementation)
HL00BU34-3021 /Tero Uusitalo
These two project teams will work closely together and for one superteam.

Studying platforms: Teams, Miro & Canvas
GUIDANCE ONSITE at HYVINKÄÄ CAMPUS!

HOW DO YOU BENEFIT FROM THIS PROJECT for WORKING LIFE? YOU WILL
- expand your personal and international networks
- learn to work in multicultural environment in practice
- use AI in real business project
- learn modern leadership skills in practice
- learn HR management and motivation
- learn service design methods, tools and mindset

Employer connections

CLIENT
-Brazilian HEICOMP partner company UExperience

Exam schedules

- Teamday is on Tuesdays 16.1.-21.5.2023
- Teacher guidance on Tuesdays 10:00-12:00 + Guidance on Teams channel when needed.
- Project Kick-Off day: 16.1.2024, 10:00-16:00
10:00-12:00 KickOff the project together with other team
12:00-12:30 Lunch
12:30-14:30 Team roles (without supervisor)
14:30-16:00 KickOff continues with supervisors.

International connections

THE PROJECT IS ESPECIALLY SUITABLE FOR EXCHANGE STUDENTS and if you speak SPANISH OR PORTUGUESE, that's a bonus.

Continuous communication with employer in Brasil (in English): U.Experience.
Virtual meeting also with Brasilian and Paraguaian students.

https://heicomp.com
https://www.instagram.com/stories/heicomp_/

Student workload

1 cr. = 26.7 h.

Evaluation scale

H-5

Further information

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.