Service Designing Brand Awareness with AI for HEIComp Project in Latin America Project (15 cr)
Code: HL00BU34-3033
General information
Enrollment
27.11.2023 - 19.12.2023
Timing
16.01.2024 - 21.05.2024
Number of ECTS credits allocated
15 op
Virtual proportion
8 op
RDI proportion
15 op
Mode of delivery
47 % Contact teaching, 53 % Distance learning
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- English
Seats
5 - 8
Degree programmes
- Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)
Teachers
- Pyry Airaksinen
- Marja Isokangas
Teacher in charge
Marja Isokangas
Groups
-
HLBWKansainvälinen vaihto / Liiketalous, Hyvinkää
-
HLB223KNLiiketalouden koulutus, projektijohtaminen, päivätoteutus, K23, Hyvinkää
-
HLB223KALiiketalouden koulutus, oikeudellinen osaaminen, monimuotototeutus, K23, Hyvinkää
Learning outcomes
The student is able to
- plan, implement and evaluate a Service Design project with service design methods
- develop sustainable practices in organisations
Teaching methods
PROJECT CONTENT
- Project focuses on export of HEICOMP- project to Latin American universities in Brazil and Paraguai
- HEICOMP project exports Working Life Connected pedagogy (= Project learning in Academic Business and other studies)
- https://heicomp.com
TASK
- Increase the number of users on Facebook and LinkedIn
Get more users from work life and government
In terms of content, showcase the positive impact of the project on society, academic institutions, market, etc.
- Expand knowledge of the project to other regions of Brazil and Paraguay. It is still very much focused on the cities where the consortium's academic institutions are located.
In addition to Brazil and Paraguay, reach audiences in other regions of Latin America.
- Suggestions on how to engage students and teachers to create videos and texts for blogs and social media.
CLIENT
-Brazilian HEICOMP partner company UExperience
NOTE:
There are two Laurea Hyvinkää projects with similar content
HL00BU34-3033/Marja Isokangas (this implementation)
HL00BU34-3021 /Tero Uusitalo
These two project teams will work closely together and for one superteam.
Studying platforms: Teams, Miro & Canvas
GUIDANCE ONSITE at HYVINKÄÄ CAMPUS!
HOW DO YOU BENEFIT FROM THIS PROJECT for WORKING LIFE? YOU WILL
- expand your personal and international networks
- learn to work in multicultural environment in practice
- use AI in real business project
- learn modern leadership skills in practice
- learn HR management and motivation
- learn service design methods, tools and mindset
Learning materials and recommended literature
Theory studying in the project:
1.Self-study in Canvas (3 ects), Service Design / Double diamond
2.Theory base writing, 1500 words academic writing with references and applying part (3ects)
Co-operation with working life and/or RDI
CLIENT
-Brazilian HEICOMP partner company UExperience
Important dates
- Teamday is on Tuesdays 16.1.-21.5.2023
- Teacher guidance on Tuesdays 10:00-12:00 + Guidance on Teams channel when needed.
- Project Kick-Off day: 16.1.2024, 10:00-16:00
10:00-12:00 KickOff the project together with other team
12:00-12:30 Lunch
12:30-14:30 Team roles (without supervisor)
14:30-16:00 KickOff continues with supervisors.
Forms of internationality
THE PROJECT IS ESPECIALLY SUITABLE FOR EXCHANGE STUDENTS and if you speak SPANISH OR PORTUGUESE, that's a bonus.
Continuous communication with employer in Brasil (in English): U.Experience.
Virtual meeting also with Brasilian and Paraguaian students.
https://heicomp.com
https://www.instagram.com/stories/heicomp_/
Students workload
1 cr. = 26.7 h.
Further information for students
The study unit corresponds to the requirements of Bachelor's level education.
This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.
Grading scale
H-5
Evaluation methods and criteria
“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).
Evaluation is discussed at the beginning of the project.
In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.
Professional knowledge basis, information searching and reporting
To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge
To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge
To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner
Professional practice and workplace development
To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners
To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships
To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
Teamwork skills, leadership and responsibility
To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team
To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes
To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes
“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)
Further information
The project provides similar competences as study units R0216 Service Design ja Corporate Social Responsibility. Thus if you have completed this study entity you can not include the these two in your degree.