Introduction to Marketing (10 cr)
Code: HL00BQ78-3053
General information
Enrollment
25.11.2024 - 10.01.2025
Timing
01.01.2025 - 31.07.2025
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
10 Liiketalous-, tietojenkäsittely- ja palvelualat
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 55
Degree programmes
- Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)
Teachers
- Laura Sippel
- Lasse Kivinen
Teacher in charge
Lasse Kivinen
Scheduling groups
- Avoin AMK (Size: 5. Open UAS: 5.)
Groups
-
HTA224SNTurvallisuuden ja riskienhallinnan koulutus, päivätoteutus, S24, Leppävaara
Small groups
- Avoin AMK
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
H-5