Cross-Cultural Issues in Service Design (3 cr)

Learning outcomes

Student is able to
- research and analyze cross-cultural issues related to service development and customer experience
- plan and implement intercultural strategies and processes
- manage and interact effectively in multicultural teams and projects
- support and develop designers' and personnel's intercultural competences

Materials

A service design workshop based on the dKCP methodology (based on CK theory, Hatchuel & Weil, 2003)

3 phases:
Phase K: expertise and knowledge sharing  
Phase C: ideation and controlled creativity
Phase P: proposal and project with prototyping

Further literature to be announced

Teaching methods

The study unit starts in October with an online orientation and introductions on 2.10. at 3 - 4 pm EET.

There will be ONLINE ACTIVITIES before the actual exchange week:
6 asynchronic video seminars during late september until Nov. 14 "Think out of the box"
2 synchronic online workshops on 10.10. and 13.11. (3-6 pm EET)

The EXCHANGE WEEK takes place in Université Gustave Eiffel campus in Paris during 20.-24.11.

Topic of the week - Innovative service design workshops

Students will participate in innovative service design workshops and attend conferences on edutainment (ludopédagogie) to create new cross-cultural services. They will be guided throughout the process by the pioneer teaching teams. the project will be conducted in partnership with a company in France.

The sessions will take place at the Gustave Eiffel University but also in other Parisian places or companies.

Learning process
- hybrid conferences / Synchronous and asynchronous
- Design workshops
- Restitution of the prototypes
- Results of the tests of the prototypes and restitution

Employer connections

Work-life cooperation
- Visit of a company and visit of Parisian services places.
- Contributions from colleagues who wish to do so.
- Project in partnership with a well-known company in France.
- Other activities not defined at the moment.

Exam schedules

The study unit starts with an onine orientation ON 2.10. at 3 - 4 pm EET.,
followed by asynchronous video seminars and 2 hybrid workshops 10th Oct. and 11th Nov.


ASSIGNMENTS
Assignment (1) - 10.10  : Personal presentation (3’ video)
Assignment (2) - 10. 16 : Written document on Miro - Intermediate knowledge mapping based on the 3 first videos + the first online session (10.10.2023)
Assignment (3) - 11.20  : Oral presentation - Knowledge mapping based on videos + Online session)
Assignment (4) - December : Final presentation 

EXCHANGE WEEK IN PARIS 20–24.11.2023
(Preliminary schedule)

Monday 20.11.
UGE Centrif’ 9.30 AM - 4.30 PM
9.30- 12.30 AM Welcoming Partners, lecture “Intercultural communication”, Starting Workshops
12.30 -2PM  Lunch
2PM-4.30 PM Wrap –up Workshop + Orange / Lichens brief
Free evening

Tuesday 21.11.
9 AM-1 PM Orange (Workshops) 3 gr., team work
1-2 PM Lunch 
2.30-4.30  PM Paris TE
Free evening

Wednesday 22.11.
9.-12  AM UGE or Coworking room, team work
12.- 1PM Lunch  
1-2pm Lecture
Free afternoon
Evening program (?)

Thrusday 23.11.
9--12 AM Team work, Co-working  or UGE- Centrif
12.-1 PM  Lunch
1-2pm Lecture

Friday 24.11.
9-11 AM  UGE – Centrif’; team presentations
11 -12 Lunch
Afternoon: joint program to be confirmed

International connections

Gustave Eiffel University

Other participating universities: KISD (Cologne International School of Design) / Germany; ISCTE/Portugal

Assessment criteria, approved/failed

All assignments returned and accepted

Content scheduling

Learning goals specified by the host institution (UGE)
Student is able to:
- Create innovative services
- Design and market a service solution for a technological innovation
- Learn how value is created in B2B and cross-cultural context
- Meet a customer request in a B2B business context
- Involve B2B customers in the service design processes
- Plan and implement cross-cultural processes
- Manage cross-cultural teams and projects.

Evaluation scale

Approved/Failed

Further information

Travel and accommodation funding available via Erasmus+ program : please contact Laurea's International office: Sara.kortesluoma@laurea.fi