Service Design (10 cr)

Learning outcomes

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Materials

Stickdorn M., Hormess M., Lawrence A. & Schneider J. 2018. This is service design doing. Sebastopol: O’Reilly.

Ebook: https://laurea.finna.fi/Search/Results?lookfor=this+is+service+design+doing&type=AllFields

Knapp, J., Zeratsky, J. & Kowitz, B. 2016. Sprint (Links to an external site.): How to solve big problems and test new ideas in just five days. New York: Simon & Schuster.

Teaching methods

This is an online implementation consisting of two separate parts. The first Theory section 1 is a prerequisite for the second Project section 2.

The Theory section 1 (online) runs through 1.5.-28.5.2024. Zoom Kick-Start of the theory part - coaches available for Q & A 2.5.2024 at 16:00 hrs-17.00 hrs. Theory needs to be completed before taking the Project section 2.

The Project section 2 is an online Design Sprint, which includes a service design project as a teamwork, based on a real-life design challenge. We will use Canvas, digital co-creation tool Miro and Zoom. The Project section 2 (online Design Sprint + Intensive team work) runs through 3.6.-20.6.2024. Design Sprint has three phases: Pre-Sprint, Sprint and After Sprint. Participating in all below listed sprint sessions is mandatory. In addition to the guided sessions, please prepare yourself also for intensive teamwork in-between the sessions.
Please note: THE PARTICIPATION IN ALL THE LISTED SESSIONS IS MANDATORY. YOU COMMIT YOURSELF TO FINISH A PROJECT FOR THE PROJECT PROVIDER VINCIT LTD BY REGISTERING TO THIS STUDY UNIT.

Pre-sprint:
Monday 3.6.2024 at 16.00 – 20.00 in Zoom. Agenda: Welcome & Vincit Ltd Project Kick-off, Orientation, Team building and choosing the sprint roles
Tuesday 4.6.2024 at 16.00 – 20.00 in Zoom. Agenda: Customer insight & instructions for the problem interviews, Personas and customer journeys, Interview planning (Teams’ interview plans to be returned by the end of the day in Canvas.
Wednesday 5.6. – Friday 7.6.5.2024 Vincit interviews: Execution, analysis and visualization of problem interviews. Please book the whole day (8:00 hrs-17:00 hrs for Vincit probleme interviews and analysis)

Sprint:
Mon 10.6.2024 at 16.00 – 20.00 in Zoom. Sprint Day 1: Map
Tue 11.6.2024 at 16.00 – 20.00 in Zoom. Sprint Day 2: Sketch
Wed 12.6.2024 at 16.00 – 20.00 in Zoom. Sprint Day 3: Decide & Vincit mid-week coaching
Thu 13.6.2024 at 16.00 – 20.00 in Zoom. Sprint Day 4: Prototype
Fri 14.6.2024 Sprint Day 5: Test (please book the whole day (8:00 hrs-17:00 hrs for Vincit test interviews and analysis)

After Sprint:
Monday 17.6.2024 at 16.00 – 20.00 in Zoom. Service Concept Pitching rehearsals
Tuesday 18.6.2024 Pitching to Vincit Ltd.
Finalization of Design Portfolio and return 20.6.2024.

(Note: times are tentative and subject to change)

Employer connections

Project section:
Service Design project for Vincit Ltd.
Student teams will develop a service concept for Vincit Ltd.

Exam schedules

This is an online implementation consisting of two separate parts. The first Theory section 1 is a prerequisite for the second Project section 2.

The Theory section 1 (online) runs through 1.5.-28.5.2024. Zoom Kick-Start of the theory part - coaches available for Q & A 2.5.2024 at 16:00 hrs-17.00 hrs. Theory needs to be completed before taking the Project section 2.

The Project section 2 is an online Design Sprint, which includes a service design project as a teamwork, based on a real-life design challenge. We will use Canvas, digital co-creation tool Miro and Zoom. The Project section 2 (online Design Sprint + Intensive teamwork) runs through 3.6.-20.6.2024. Design Sprint has three phases: Pre-Sprint, Sprint and After Sprint. Participating in all below listed sprint sessions is mandatory. In addition to the guided sessions, please prepare yourself also for intensive teamwork in-between the sessions.
Please note: THE PARTICIPATION IN ALL THE LISTED SESSIONS IS MANDATORY. YOU COMMIT YOURSELF TO FINISH A PROJECT FOR THE PROJECT PROVIDER VINCIT LTD BY REGISTERING TO THIS STUDY UNIT.

Pre-sprint:
Monday 3.6.2024 at 16.00 – 20.00 in Zoom. Agenda: Welcome & Vincit Ltd Project Kick-off, Orientation, Team building and choosing the sprint roles
Tuesday 4.6.2024 at 16.00 – 20.00 in Zoom. Agenda: Customer insight & instructions for the problem interviews, Personas and customer journeys, Interview planning (Teams’ interview plans to be returned by the end of the day in Canvas.
Wednesday 5.6. – Friday 7.6.2024 Vincit interviews: Execution, analysis and visualization of problem interviews. Please book the whole day (8:00 hrs-17:00 hrs for Vincit probleme interviews and analysis)


Sprint:
Mon 10.6.2024 at 16.00 – 20.00 in Zoom. Sprint Day 1: Map
Tue 11.6.2024 at 16.00 – 20.00 in Zoom. Sprint Day 2: Sketch
Wed 12.6.2024 at 16.00 – 20.00 in Zoom. Sprint Day 3: Decide & Vincit mid-week coaching
Thu 13.6.2024 at 16.00 – 20.00 in Zoom. Sprint Day 4: Prototype
Fri 14.6.2024 Sprint Day 5: Test (please book the whole day (8:00 hrs-17:00 hrs for Vincit test interviews and analysis)

After Sprint:
Monday 17.6.2024 at 16.00 – 20.00 in Zoom. Service Concept Pitching rehearsals
Tuesday 18.6.2024 Pitching to Vincit Ltd.
Finalization of Design Portfolio and return 20.6.2024.

(Note: times are tentative and subject to change)

International connections

Theory and Project section: execution in English.

Completion alternatives

Theory section: no alternatives

Project section:
A prior knowledge and competence in an applied service design project can be manifested through alternative methods. For example, as a detailed 12-15 page project report, which includes the project partners' evaluations. For further consultation, please be in touch with your teacher tutor.

Student workload

THEORY SECTION
The course is 3 ects which equals approximately 81h of studying.
Work is done individually.

PROJECT SECTION
The course is 7 ects, which equals approximately 189h of studying.
Most of the work will be done in teams.
Please note! If you register to this study unit, you have to be able to be present during all the sessions listed in the Important dates section, as well as prepare yourself for intensive teamwork in-between the sessions. You commit yourself to finish a project for the project provider Vincit Ltd.

Content scheduling

This is an online implementation consisting of two separate parts. The first Theory section 1 is a prerequisite for the second Project section 2.

The Theory section 1 (online) runs through 1.5.-28.5.2024. Zoom Kick-Start of the theory part - coaches available for Q & A 2.5.2024 at 16:00 hrs-17.00 hrs. Theory needs to be completed before taking the Project section 2.

The Project section 2 is an online Design Sprint, which includes a service design project as a teamwork, based on a real-life design challenge. We will use Canvas, digital co-creation tool Miro and Zoom. The Project section 2 (online Design Sprint + Intensive teamwork) runs through 3.6.-20.6.2024. Design Sprint has three phases: Pre-Sprint, Sprint and After Sprint. Participating in all below listed sprint sessions is mandatory. In addition to the guided sessions, please prepare yourself also for intensive teamwork in-between the sessions.
Please note: THE PARTICIPATION IN ALL THE LISTED SESSIONS IS MANDATORY. YOU COMMIT YOURSELF TO FINISH A PROJECT FOR THE PROJECT PROVIDER VINCIT LTD BY REGISTERING TO THIS STUDY UNIT.

Pre-sprint:
Monday 3.6.2024 at 16.00 – 20.00 in Zoom. Agenda: Welcome & Vincit Ltd Project Kick-off, Orientation, Team building and choosing the sprint roles
Tuesday 4.6.2024 at 16.00 – 20.00 in Zoom. Agenda: Customer insight & instructions for the problem interviews, Personas and customer journeys, Interview planning (Teams’ interview plans to be returned by the end of the day in Canvas.
Wednesday 5.6. – Friday 7.6.2024 Vincit interviews: Execution, analysis and visualization of problem interviews. Please book the whole day (8:00 hrs-17:00 hrs for Vincit probleme interviews and analysis)


Sprint:
Mon 10.6.2024 at 16.00 – 20.00 in Zoom. Sprint Day 1: Map
Tue 11.6.2024 at 16.00 – 20.00 in Zoom. Sprint Day 2: Sketch
Wed 12.6.2024 at 16.00 – 20.00 in Zoom. Sprint Day 3: Decide & Vincit mid-week coaching
Thu 13.6.2024 at 16.00 – 20.00 in Zoom. Sprint Day 4: Prototype
Fri 14.6.2024 Sprint Day 5: Test (please book the whole day (8:00 hrs-17:00 hrs for Vincit test interviews and analysis)

After Sprint:
Monday 17.6.2024 at 16.00 – 20.00 in Zoom. Service Concept Pitching rehearsals
Tuesday 18.6.2024 Pitching to Vincit Ltd.
Finalization of Design Portfolio and return 20.6.2024.

(Note: times are tentative and subject to change)

Evaluation scale

H-5

Further information

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations)

In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).