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Market research and marketing plan - project (10 cr)

Code: HL00BU31-3050

General information


Enrollment

22.05.2023 - 28.05.2023

Timing

01.08.2023 - 31.12.2023

Number of ECTS credits allocated

10 op

Virtual proportion

9 op

RDI proportion

10 op

Mode of delivery

10 % Contact teaching, 90 % Distance learning

Unit

Laurea Hyvinkää, liko

Campus

Laurea Hyvinkää

Teaching languages

  • Finnish

Seats

4 - 7

Degree programmes

  • Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)

Teachers

  • Piia Haavisto

Teacher in charge

Piia Haavisto

Groups

  • HLB223SA
    Liiketalouden koulutus, oikeudellinen osaaminen, monimuotototeutus, S23, Hyvinkää
  • HLB223SA2
    Liiketalouden koulutus, projektijohtaminen, monimuotototeutus, S23, Hyvinkää

Learning outcomes

The student is able to
- implement a marketing development project in a team
- assess prerequisites for customer-oriented operation, and different customer needs and solutions-
- act and communicate in a customer-oriented manner

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ78 Introduction to Marketing and thus bot studies can not be included in the degree.