Market research and marketing plan - project (10 cr)
Code: HL00BU31-3050
General information
Enrollment
22.05.2023 - 28.05.2023
Timing
01.08.2023 - 31.12.2023
Number of ECTS credits allocated
10 op
Virtual proportion
9 op
RDI proportion
10 op
Mode of delivery
10 % Contact teaching, 90 % Distance learning
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- Finnish
Seats
4 - 7
Degree programmes
- Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)
Teachers
- Piia Haavisto
Teacher in charge
Piia Haavisto
Groups
-
HLB223SALiiketalouden koulutus, oikeudellinen osaaminen, monimuotototeutus, S23, Hyvinkää
-
HLB223SA2Liiketalouden koulutus, projektijohtaminen, monimuotototeutus, S23, Hyvinkää
Learning outcomes
The student is able to
- implement a marketing development project in a team
- assess prerequisites for customer-oriented operation, and different customer needs and solutions-
- act and communicate in a customer-oriented manner
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Further information
The project provides similar competences as study unit HL00BQ78 Introduction to Marketing and thus bot studies can not be included in the degree.