Sales and Managing Customerships project (15 cr)
Code: TO00BL02-3016
General information
Enrollment
22.05.2023 - 13.08.2023
Timing
01.08.2023 - 31.12.2023
Number of ECTS credits allocated
15 op
Virtual proportion
7 op
Mode of delivery
54 % Contact teaching, 46 % Distance learning
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- Finnish
Seats
4 - 10
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Nina Weckman
- Piia Haavisto
- Teppo Leppälahti
- Mervi Talonen
- Tero Uusitalo
Teacher in charge
Tero Uusitalo
Groups
-
HLB222KNLiiketalouden koulutus, päivätoteutus, K22, Hyvinkää
-
TOH223SYTäydentävä osaaminen (amk-tutkinto), S23, Kauppa, hallinto ja oikeustieteet
Learning outcomes
The student is able to:
- understand the purpose of customer strategy and objectives as a part of the business
- utilise customer data in sales work
- manage the sales management process
- select operative measures for sales and marketing based on the customer buying process
- set targets for customer and sales control
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5