Fundamentals of Digital Marketing (2cr)
Code: AV00BU80-3011
General information
- Enrollment
- 01.01.2000
- Registration for the implementation has ended.
- Timing
- 01.06.2023 - 31.12.2023
- Implementation has ended.
- Number of ECTS credits allocated
- 2 cr
- Local portion
- 0 cr
- Virtual proportion
- 2 cr
- Mode of delivery
- Distance learning
- Campus
- Laurea Virtual Campus
- Teaching languages
- English
- Seats
- 0 - 500
- Teachers
- Heli Kulomaa
- Niklas Leppä
- Teacher in charge
- Lassi Virtanen
- Scheduling groups
- Avoin AMK 1 (Size: 200 . Open UAS : 200.)
- Small groups
- Avoin AMK 1
- Study unit
- AV00BU80
Learning outcomes
The student is able to
- analyze current trends in digital services
- plan how to use digital sales channels
- use digital tools to support marketing
Teaching methods
Digital marketing knowledge and tools are essential in todays business. In this study unit, you will complete a digital marketing certification and get familiar with the key principles of digital marketing and its tools. The study unit is fully online so you can adjust the workload based on your schedule.
The student is able to
- analyze current trends in digital services
- plan how to use digital sales channels
- use digital tools to support marketing
Canvas learning environment will open at the beginning of the course. Students will complete a part of the course on Google's Digital Garage service.
Learning materials and recommended literature
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library
Alternative completion methods of implementation
No alternative methods of completion.
Co-operation with working life and/or RDI
Observations only, no co-operation with companies required
Important dates
Both required assignments have to be returned by the course end date. Further details are available at the Canvas learning environment.
Further information
Course is open only for Open UAS students. Similar study implementation is offered to degree students with the study code HL00BQ81 Digital Marketing and Sales.
Evaluation scale
Approved/Failed