Sales and Managing Customerships (10 cr)
Code: TO00BL02-3015
General information
Enrollment
28.11.2022 - 04.12.2022
Timing
19.01.2023 - 20.04.2023
Number of ECTS credits allocated
10 op
Virtual proportion
2 op
RDI proportion
3 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Korkeakouluyksikkö D, Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Johanna Lunkka
- Veera Lassila
Teacher in charge
Veera Lassila
Scheduling groups
- Avoin AMK (Size: 5. Open UAS: 5.)
Groups
-
TOH222SYTäydentävä osaaminen (amk-tutkinto), S22, Kauppa, hallinto ja oikeustieteet
Small groups
- Open UAS
Learning outcomes
The student is able to:
- understand the purpose of customer strategy and objectives as a part of the business
- utilise customer data in sales work
- manage the sales management process
- select operative measures for sales and marketing based on the customer buying process
- set targets for customer and sales control
Grading scale
H-5