Latest Trends of Social Media and Marketing Automation (5 cr)
Code: TO00BT65-3003
General information
Enrollment
28.11.2022 - 04.12.2022
Timing
01.03.2023 - 31.07.2023
Number of ECTS credits allocated
5 op
Virtual proportion
5 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Verkkokampus, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
Teachers
- Marjaana Ajanto
- Anna Nolvi
Teacher in charge
Marjaana Ajanto
Groups
-
CCH222SYComplementary competence (bachelor’s studies), S22, Business, administration and law
-
TOH222SYTäydentävä osaaminen (amk-tutkinto), S22, Kauppa, hallinto ja oikeustieteet
Learning outcomes
The student is able to
- design and evaluate successful social media strategy
- develop social media actions in customer aquisition and to reach sales targets
- monitor and analyze customer engagement
- compare and evaluate different digital marketing platforms and tools
Grading scale
H-5