Study Guide

Learning outcomes

The student is able to
- use planning, analysis and decision-making tools and techniques in strategic planning
- analyze financial statements and business reports and use them as a basis for decisions
- make business decisions in various business contexts
- apply data in decision making

Teaching methods

Welcome to study current topics related data and its meaning to business.
The unit will include:
- Introduction to data and data based thinking
- Data driven decision making
- Data and business
- Data and data related tools

There will be collaboration with companies during the course.

Course will be in English.

Please note this the same course than previous called Service Business Management (R0219).

Learning materials and recommended literature

Marr, B. (2017). Data strategy: How to profit from a world of big data, analytics and the internet of things. Kogan Page Limited.

Co-operation with working life and/or RDI

There will be cooperation with companies that use data in their business planning and scoring.

Important dates

We will have our lessons in campus and possible visits to companies. Check the schedule.

Grading scale

H-5