Employer Brand Development and Making a Survey on Employer Image

Employer Brand Development and Making a Survey on Employer Image (15 cr)

Code: TP00BV99-3003

General information

Enrollment

28.11.2022 - 04.12.2022

Timing

17.01.2023 - 16.05.2023

Number of ECTS credits allocated

15 op

Virtual proportion

8 op

RDI proportion

15 op

Mode of delivery

47 % Contact teaching, 53 % Distance learning

Unit

Laurea Hyvinkää, liko

Campus

Laurea Hyvinkää

Teaching languages

Finnish

Seats

4 - 7

Degree programmes

Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet

Teachers

Maija Huhta

Teacher in charge

Maija Huhta

Groups

HLB221SN
Liiketalouden koulutus, päivätoteutus, S21, Hyvinkää
TOH222SY
Täydentävä osaaminen (amk-tutkinto), S22, Kauppa, hallinto ja oikeustieteet

Learning outcomes

The student is able to
- plan and build an employer brand based on an employer promise
- utilise different forms of labour acquisition and implement recruitment marketing
- develop the applicant experience
- build the employee experience at different stages of employment
- provide expert familiarisation

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Study Guide