Marketing and New Business Development in B2B Environment (10 cr)
Code: HL00BU32-3017
General information
Enrollment
28.11.2022 - 04.12.2022
Timing
09.01.2023 - 31.05.2023
Number of ECTS credits allocated
10 op
Virtual proportion
6 op
RDI proportion
10 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- Finnish
Seats
4 - 7
Degree programmes
- Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)
Teachers
- Pyry Airaksinen
Teacher in charge
Pyry Airaksinen
Groups
-
HLB222SALiiketalouden koulutus, oikeudellinen osaaminen, monimuotototeutus, S22, Hyvinkää
-
HLB222SNLiiketalouden koulutus, päivätoteutus, S22, Hyvinkää
Learning outcomes
The student is able to
- develop customer-oriented and sustainable business models and processes
- develop customer-oriented products and services
- launch business operations and set up a company
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Further information
The project provides similar competences as study unit HL00BQ79 Business Planning and thus bot studies can not be included in the degree.