Planning and Implementation of Marketing Campaign to Support Recruitment (10 cr)
Code: HL00BU31-3036
General information
Enrollment
28.11.2022 - 31.12.2022
Timing
01.01.2023 - 31.05.2023
Number of ECTS credits allocated
10 op
Virtual proportion
7 op
RDI proportion
10 op
Mode of delivery
30 % Contact teaching, 70 % Distance learning
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- Finnish
Seats
4 - 7
Degree programmes
- Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)
Teachers
- Piia Haavisto
Teacher in charge
Piia Haavisto
Groups
-
HLB223KNLiiketalouden koulutus, projektijohtaminen, päivätoteutus, K23, Hyvinkää
-
HLB223KALiiketalouden koulutus, oikeudellinen osaaminen, monimuotototeutus, K23, Hyvinkää
Learning outcomes
The student is able to
- implement a marketing development project in a team
- assess prerequisites for customer-oriented operation, and different customer needs and solutions-
- act and communicate in a customer-oriented manner
Teaching methods
The implementation plan is available in Finnish.
Further information
The project provides similar competences as study unit HL00BQ78 Introduction to Marketing and thus bot studies can not be included in the degree.