Sales and Managing Customerships (10 cr)
Code: TO00BL02-3012
General information
Enrollment
23.05.2022 - 05.06.2022
Timing
19.09.2022 - 07.12.2022
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
3 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Verkkokampus, liko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Eeva Miettinen
- Johanna Lunkka
Teacher in charge
Johanna Lunkka
Scheduling groups
- Avoin AMK (Size: 5. Open UAS: 5.)
Groups
-
TOH222SYTäydentävä osaaminen (amk-tutkinto), S22, Kauppa, hallinto ja oikeustieteet
Small groups
- Pienryhmä 1
Learning outcomes
The student is able to:
- understand the purpose of customer strategy and objectives as a part of the business
- utilise customer data in sales work
- manage the sales management process
- select operative measures for sales and marketing based on the customer buying process
- set targets for customer and sales control
Grading scale
H-5