Business development: Customer research (10 cr)
Code: HL00BU31-3018
General information
Enrollment
23.05.2022 - 21.08.2022
Timing
01.08.2022 - 31.12.2022
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- Finnish
Seats
4 - 7
Degree programmes
- Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)
Teachers
- Mervi Talonen
Teacher in charge
Mervi Talonen
Groups
-
HLB222SNLiiketalouden koulutus, päivätoteutus, S22, Hyvinkää
Learning outcomes
The student is able to
- implement a marketing development project in a team
- assess prerequisites for customer-oriented operation, and different customer needs and solutions-
- act and communicate in a customer-oriented manner
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Further information
The project provides similar competences as study unit HL00BQ78 Introduction to Marketing and thus bot studies can not be included in the degree.