Fundamentals of Subscription Economy (2 cr)
Code: TO00BU81-3004
General information
Timing
07.03.2022 - 31.05.2022
Number of ECTS credits allocated
2 op
Virtual proportion
2 op
RDI proportion
2 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, tiko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
0 - 100
Teachers
- Lassi Virtanen
Teacher in charge
Lassi Virtanen
Learning outcomes
The student is able to:
- explain what is Subscription economy and Software as a Service delivery model
- explain the implications of subscription economy in everyday life
- identify the role of metrics in a value creation process
- identify new business opportunities enabled by subscription economy
- apply an understanding of digital marketing to build growth
Grading scale
Approved/Failed