Trends and Raw Materials – Strengths on the Background of Cosmetics Marketing (5 cr)
Code: KY00BS04-3003
General information
Enrollment
29.11.2021 - 02.01.2022
Timing
21.04.2022 - 24.05.2022
Number of ECTS credits allocated
5 op
Virtual proportion
5 op
RDI proportion
5 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D /YAMK
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Complementary competence, Master’s studies (TYJ), Generic Studies
Teachers
- Satu Vuorela
- Auli Hietanen
- Jussi Järvi
Teacher in charge
Satu Vuorela
Scheduling groups
- Pienryhmä 1 (Size: 20. Open UAS: 20.)
Groups
-
TYJ22KJTäydentävä osaaminen (yamk-tutkinto), K22, yhteiset opinnot
Small groups
- Pienryhmä 1
Learning outcomes
Student is able to:
- analyze cosmetic advertising through the lenses of perceptive analysis and the evaluation of key active ingredients.
- investigate current trends and values in cosmetic marketing.
- examine the effects and potential of cosmetic raw materials, supported by literature-based evidence.
- critically assess marketing claims related to raw ingredients and substantiate them with research-based evidence
Grading scale
H-5