Service Design (10 cr)

Learning outcomes

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Materials

Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly
https://laurea.finna.fi/Record/nelli01.4100000002045871

Further references to be announced when the course starts.

Teaching methods

Key content of this study unit

- principles of service design process and tools, theory and practice, how a service design concept can be developed for a real company case

- 30% of the assignments are individual and 70% for the team (service design project)

- main part of the studies is service design project, divided into kick-off, 4 workshop days and final presentations

- project work requires tight co-working in teams

- efficient time management is required.

Employer connections

Student teams (4-5 persons per team) will develop a service concept for an organization provided by the instructors.

Exam schedules

The study unit opens 1.1.2022 and individual work can be done starting that date.

Teamwork will be announced 7.2.2021 at the project kick-off. Project work includes kick-off, four workshop days and presentations to project organization.

International connections

The study unit is suitable for exchange students.

Completion alternatives

According to degree regulations “All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit the student intranet.

Student workload

One credit equals approximately 27 hours of work performed by the student.

Content scheduling

You will learn what service design is in theory and you are able to use the service design tools and methods in practise with the project organization. You will use tools and methods such as: desk reseach, contextual interviews, persona, ideation tools, voting and deciding, concept creation and business model canvas.

Evaluation scale

H-5

Further information

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.”