Study Guide

Learning outcomes

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Teaching methods

The course requires much work and active intensive teamwork through the whole project part. Please make sure you have reserved full days for this course. During project phase we do not accept any absence. PRESENCE and active role in project work is MANDATORY. If you want to reserve a spot in project part you have to be present during project kick-off and take active role in every meeting. THIS IS A VERY INTENSIVE course and YOU NEED TO RESERVE OVER 200h FOR IT.

This is an online implementation consisting of two separate parts. The first Theory section 1 is a prerequisite for the second Project section 2.

The Theory section 1 (online) Theory needs to be completed before taking the Project section.

Theory Part 1 (online) runs through 1.9. -5.10.2022 and needs to be completed before participating in the Project Part 2. Theory part is done online individually and you can study the contents at your own pace. However, it is recommended to proceed according to the course schedule in order to make sure you will finalize this part of the study unit by 5.10.2022.

The Project section 2 (campus/online)

YOU ARE REQUIRED TO BE FULLY COMMITTED AND TAKE ACTIVE ROLE IN TEAMWORK. ALL MEETING DAYS ARE MANDATORY AND YOU WILL WORK ON A PROJECT WITH YOUR TEAM VERY INTENSIVELY DURING 13.10 -7.12.

This part of the course includes a real life project. The project will be done in multidisciplinary teams. The Project Part 2 (campus/online) starts in October and a joint kick-off is held on campus on 13.10. This part ends on 1.12. with final pitch presentations. You and your team will work according to the given timeline and submit your team’s assignments by the given deadlines in each phase.

Location and time

The Theory section during 1.9.-5.10.2022 is an online course, which includes learning of service design process (Double Diamond), methods and tools in Canvas learning environment. You will study this part independently.

The Project section during 13.10.-7.12.2022 is an online course, which includes a service design project as team work, based on a real-life design challenge. We will work in the virtual learning environment Canvas. YOU ARE REQUIRED TO BE FULLY COMMITTED AND TAKE ACTIVE ROLE IN TEAMWORK. ALL MEETING DAYS ARE MANDATORY AND YOU WILL WORK ON A PROJECT WITH YOUR TEAM VERY INTENSIVELY.

The project kick-off will be held on 13.10.2022 on campus Otaniemi. The participation is MANDATORY. VERY IMPORTANT NOTE: If you are absent from kick-off you will not be able to participate in the project part of this course.

Project part of the course is a very intensive time which requires an active attendance in group meetings and much work. Make sure you reserve enough time and you are able to devote your time fully.

Learning materials and recommended literature

Stickdorn M., Hormess M., Lawrence A. & Schneider J. 2018. This is service design doing. Sebastopol: O’Reilly.

Ebook: https://laurea.finna.fi/Search/Results?lookfor=this+is+service+design+doing&type=AllFields

Alternative completion methods of implementation

Theory section: no alternatives

Project section:
A prior knowledge and competence in an applied service design project can be manifested through alternative methods. For example, as a detailed 12-15 page project report which includes the project partners' evaluations. For further consultation, please be in touch with the instructor.

Co-operation with working life and/or RDI

Project section:
Service Design project for company x to be confirmed.
Student teams (5-6 persons per team) will develop a service concept for company x.

Important dates

THEORY SECTION 1
1.9 -5.10.2022
Theory needs to be completed before taking the Project section.
The theory section covers service design process (Double Diamond), methods and tools, and includes various tasks and tests to be taken individually. All tests can be taken at the student's own pace and need to be passed. All assignments must be submitted and passed.

PROJECT SECTION 2
13.10 -7.12
Service Design project will be conducted in 4 development phases, which are based on pre-defined schedule.

YOU ARE REQUIRED TO BE FULLY COMMITTED AND TAKE ACTIVE ROLE IN TEAMWORK. ALL CLASS MEETINGS ARE MANDATORY AND YOU WILL WORK ON A PROJECT WITH YOUR TEAM VERY INTENSIVELY.

Forms of internationality

Theory and Project section: execution in English.
The study unit is suitable for exchange students.

Students workload

THEORY SECTION 3 ECTS
The course is 3 ects which equals approximately 81 h of studying.
Work is done individually.

PROJECT SECTION 7 ECTS
The course is 7 ects which equals approximately 189 h of studying.
Most of the work will be done in teams.
The tasks are scheduled in phases throughout the course.

Content and scheduling

THEORY SECTION 1

Theory needs to be completed before taking the Project section.
The theory section covers service design process (Double Diamond), methods and tools, and includes various tasks and tests to be taken individually. All tests can be taken at the student's own pace and need to be passed. All assignments must be submitted and passed.

PROJECT SECTION 2

Service Design project will be conducted in 4 development phases, which are based on pre-defined schedule.

Important dates and deadlines:
13.10.2022 12.00 - 15.00 122.2
27.10.2022 14.00 - 17.00 Ulkopuolinen tila : Zoom
31.10.2022 16.00 - 17.00 Ulkopuolinen tila : Etäyhteys
04.11.2022 14.00 - 17.00 Ulkopuolinen tila : Zoom
14.11.2022 12.30 - 13.30 Ulkopuolinen tila : Zoom
17.11.2022 14.00 - 17.00 Ulkopuolinen tila : Zoom
01.12.2022 12.00 - 15.00 122.2

(Note: times are provisional and subject to change)

Further information for students

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations)

In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

Grading scale

H-5

Evaluation methods and criteria

THEORY SECTION: 3 ects
Individual assignments, Quiz and other individual tasks on Canvas, scale 1-5

PROJECT SECTION: 7 ects
Team assignment: service concept and service design portfolio, scale 1-5
Self- and peer assessment, instructor assessment.

The evaluation is based on Laurea's evaluation criteria level 2

Evaluation criteria, satisfactory (1-2)

PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
– use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis
– report and communicate in a professional manner
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
– act independently taking into account the operating environment
– take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
– describe the significance of his/her actions for successful co-operation
– describe his/her competence in relation to the learning outcomes

Evaluation criteria, good (3-4)

PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
– critically evaluate information and justify their actions with science-based knowledge
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
– propose creative solutions at work
– promote professional co-operation and enhance customer and partner relationships
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
– act in a manner that promotes the team’s entrepreneurial and responsible approach to work
-describe the development of his/her competence in relation to the learning outcomes

Evaluation criteria, excellent (5)

PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
– analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
– evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
– anticipate needs of customers and/or co-operation partners
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
– evaluate and develop the team’s entrepreneurial and responsible approach to work
– evaluate the possibilities for utilising competence and plan his/her personal development and development of the team