Service Design (10 cr)

Learning outcomes

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Location and time

The Theory section during 25.1.-28.2.2021 is an online course, which includes learning of service design process (Double Diamond), methods and tools in Canvas learning environment. You will study this part independently.

The Project section during 4.3.-19.4.2021 is an online course, which includes a service design project as team work, based on a real-life design challenge. We will work in the virtual learning environment Canvas.

The project kick-off will be held on 9.3.2021 in Zoom. The participation is mandatory.

Materials

Stickdorn M., Hormess M., Lawrence A. & Schneider J. 2018. This is service design doing. Sebastopol: O’Reilly.

Ebook: https://laurea.finna.fi/Search/Results?lookfor=this+is+service+design+doing&type=AllFields

Teaching methods

PLEASE NOTE THAT THIS IMPLEMENTATION IS ONLY FOR A SEPARATE HACKATON PROJECT SPECIFICALLY FOR SELECTED STUDENTS.
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This is an online implementation consisting of two separate parts. The first Theory section 1 is a prerequisite for the second Project section 2.

The Theory section 1 (online) Theory needs to be completed before taking the Project section.

The Project section 2 (online)

Employer connections

Project section:
Service Design project for company x to be confirmed.
Student teams (5-6 persons per team) will develop a service concept for company x.

Exam schedules

THEORY SECTION 1
25.1.-28.2.2021
Theory needs to be completed before taking the Project section.
The theory section covers service design process (Double Diamond), methods and tools, and includes various tasks and tests to be taken individually. All tests can be taken at the student's own pace and need to be passed. All assignments must be submitted and passed.

PROJECT SECTION 2
4.3.-19.4.2021
Service Design project will be conducted in 4 development phases, which are based on pre-defined schedule.

Important dates and deadlines:
Teaming 4.-8.3.2021
Kick-off: Project brief 9.3. at 16.30-18.30 in Zoom
Phase 1: Zoom clinique 16.3. at 16.30-17.30 / Portfolio return 22.3.
Phase 2: Zoom clinique 24.3. at 16.30-17.30 / Portfolio return 29.3.
Phase 1: Zoom clinique 31.3. at 16.30-17.30 / Portfolio return 12.4.
Phase 1: Zoom clinique 14.4. at 16.30-17.30 / Portfolio return 19.4.
Final pitch presentations 19.4. at 16.30-18.30 in Zoom

(Note: times are provisional and subject to change)

International connections

Theory and Project section: execution in English.
The study unit is suitable for exchange students.

Completion alternatives

Theory section: no alternatives

Project section:
A prior knowledge and competence in an applied service design project can be manifested through alternative methods. For example, as a detailed 12-15 page project report which includes the project partners' evaluations. For further consultation, please be in touch with the instructor.

Student workload

THEORY SECTION 3 ECTS
The course is 3 ects which equals approximately 81 h of studying.
Work is done individually.

PROJECT SECTION 7 ECTS
The course is 7 ects which equals approximately 189 h of studying.
Most of the work will be done in teams.
The tasks are scheduled in phases throughout the course.

Content scheduling

THEORY SECTION 1
25.1.-28.2.2021
Theory needs to be completed before taking the Project section.
The theory section covers service design process (Double Diamond), methods and tools, and includes various tasks and tests to be taken individually. All tests can be taken at the student's own pace and need to be passed. All assignments must be submitted and passed.

PROJECT SECTION 2
4.3.-19.4.2021
Service Design project will be conducted in 4 development phases, which are based on pre-defined schedule.

Important dates and deadlines:
Teaming 4.-8.3.2021
Kick-off: Project brief 9.3. at 16.30-18.30 in Zoom
Phase 1: Zoom clinique 16.3. at 16.30-17.30 / Portfolio return 22.3.
Phase 2: Zoom clinique 24.3. at 16.30-17.30 / Portfolio return 29.3.
Phase 1: Zoom clinique 31.3. at 16.30-17.30 / Portfolio return 12.4.
Phase 1: Zoom clinique 14.4. at 16.30-17.30 / Portfolio return 19.4.
Final pitch presentations 19.4. at 16.30-18.30 in Zoom

(Note: times are provisional and subject to change)

Evaluation scale

H-5

Further information

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations)

In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).