Digital Service Business and Marketing (10 cr)
Code: R0218-3054
General information
- Enrollment
-
05.04.2021 - 11.04.2021
Registration for the implementation has ended.
- Timing
-
01.06.2021 - 30.08.2021
Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 0 cr
- Virtual proportion
- 10 cr
- Mode of delivery
- Distance learning
- Campus
- Laurea Virtual Campus
- Teaching languages
- English
- Seats
- 20 - 100
- Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
- Teachers
- Jouni Takala
- Anne Wuokko
- Anne Martola
- Anna Nolvi
- Teacher in charge
- Anna Nolvi
- Study unit
- R0218
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Location and time
Schedule in Canvas. Deadlines applied. Late or partiial submissions may yield points according to supervisor's discretion. No physical presence in the campus required.
Materials
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library
Teaching methods
This is ONLINE studies.
Digital marketing knowledge and tools are essential in todays business. In this study units you’ll go though different certifications and you’ll get familiar with the key principles of digital marketing and its tools. The study unit is fully online so you can adjust the workload based on your schedule.
Canvas will be open by the beginning of the study unit.
Employer connections
Observations only, no co-operation with companies required
Exam schedules
See in Canvas when open. There are about 6 submission deadlines.
Completion alternatives
No other options in this implementation.
Evaluation scale
H-5