Pricing in Service Business (5cr)

Learning outcomes

The student is able to
- adapt to the current change from cost focus to customer value orientation
- explain the theory and research concerning pricing of services
- price new services using traditional pricing methods
- apply innovative pricing methods and tools in practice

Teaching methods

This is an online study unit (Canvas) which starts 10th May and ends 31st August 2021.

Time and location

Online, Canvas learning environment.

Learning materials and recommended literature

A list of recommended reading will be published in Canvas.

Important dates

Orientation: May
Module 1 Pricing methods and revenue streams. May & June
Module 2 How to build a pricing strategy? June
Module 3 Dynamic pricing. July & August

Active participation in online discussions is required.

The return dates for assignments will be informed in the Canvas learning environment.
There will be a team project during the summer, which is returned in August. In August there will be final discussions, peer review and you will return your final learning diary.

Student workload

5 ECTS = approximately 135 student working hours

Content and scheduling

Orientation and learning diary
Module 1 Pricing methods and revenue streams
Module 2 How to build a pricing strategy?
Module 3 Dynamic pricing

Further information

This study unit is for Master level students (YAMK) only. Bachelor level students cannot enroll to this course.
Canvas learning environment is used.

Evaluation scale

H-5