SB-project: International Digital Marketing Development and Implementation for a StartUp Company in B2B Sector (15 cr)

Location and time

Project meetings with Lecturer on Wednesdays 9-10.
It is recommended to reserve Wednesdays as teamworking days.
The invitation of the project briefing (when project starts) will be sent by e-mail.

Materials

Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.

Teaching methods

Project implementation mode: the project will be carried out as a P2P project in cooperation with the client company.

Project content: International digital marketing development for a company operating Electric Vehicle Fire Safety business in selected European markets.

- analyze and use business reports and other sources
- make use of strategic planning, analysis and decision making tools in project contexts
- make business decisions in various project contexts
- plan & implement international sales/marketing campaign

This project can also produce knowledge and credits in other modules, such as Project management, Competence in business & entrepreneurship, Communication & interaction, Marketing communications, Developing communication & interaction

Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): No.

If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes

International connections

Study is suitable for exchange students

Student workload

The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.

Evaluation scale

H-5