Service Design (10 cr)

Learning outcomes

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Location and time

The online course will be held between 28.9.- 18.12.2020
Mandatory Kick off day will be held 30.9. in Zoom
The course is in Optima learning platform.
Individual pre-assignments due during 28.9.-7.10.2020

See all Zooms session below.

Materials

Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly.
Ebook:
https://laurea.finna.fi/Search/Results?lookfor=this+is+service+design+doing&type=AllFields

Teaching methods

Online course in Optima with team work emphasis. Individual tasks will be done during the course as well.
Mandatory Kick off on September 30th in Zoom.

The course starts with the individual assignments in September ( to be done during 28.9.-7.10.2020)

Employer connections

Service Design project provided by a company in Belgium. This is a truly international working as Laurea students work virtually together with our exchange school UCLL Banaba students in Belgium.
International student teams (5-6 persons per team) will develop a service concept for the project provider company. A great opportunity to build international contacts!

Exam schedules

Study unit starts 28.9.2020. /Optima
Individual pre-assignments due 7.10.2020 /Optima
Kick-off Zoom 30.9. (13-15)

Phase 1 feedback Zoom in 28 October.
Phase 2 feedback Zoom in 12 November.
Phase 3 feedback Zoom in 25 November.
Phase 4 feedback Zoom in 9 December.
Service pitches/presentations Zoom in 11 December.

Full schedule will be presented at Kick-off and Optima.

International connections

Excecution in English.

Completion alternatives

Optional courses: Sprint & Project-based executions.
Normal recognition of prior learning and demonstration of competence are applied.

Student workload

The course is 10 ects which equals approximately 270 h of studying.
Most of the work will be done in teams.
The tasks are scheduled in phases throughout the course.

Content scheduling

Study unit consists of the following phases:
- Pre-assignment, which will be opened and informed to students prior to course start
- Service Design project kick-off in Zoom
-Online work in teams in the following phases:
*Map and Understand
*Forecast and Ideate
*Model and Evaluate
*Conceptualize and Influence (incl making of final presentations)
-Final presentations in Zoom online workspace.

Evaluation scale

H-5

Further information

KEY CONCEPTS
Service design / design thinking
Service design process and tools
Customer Insight (Persona & Customer Journey)
Value proposition
Prototyping & testing
Business Model Canvas
Service Concept