Digital Service Business and Marketing (10cr)
Code: R0218-3037
General information
- Enrollment
- 03.02.2020 - 09.02.2020
- Registration for the implementation has ended.
- Timing
- 09.03.2020 - 24.05.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 0 cr
- Virtual proportion
- 10 cr
- Mode of delivery
- Distance learning
- Campus
- Laurea common
- Teaching languages
- English
- Seats
- 20 - 60
- Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Teaching methods
Note for student! There are 3 alternative ways to study this course: project, online or sprint. This is ONLINE studies.
Digital marketing knowledge and tools are essential in todays business. In this study units you’ll go though different certifications and you’ll get familiar with the key principles of digital marketing and its tools. The study unit is fully online so you can adjust the workload based on your schedule.
Optima will be open by the beginning of the study unit.
Time and location
Schedule in Optima. Deadlines applied. Late or partiial submissions may yield points according to supervisor's discretion. No physical presence in the campus required.
Learning materials and recommended literature
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library
Alternative completion methods of implementation
No other options in this implementation.
Co-operation with working life and/or RDI
Observations only, no co-operation with companies required
Important dates
See in Optima when open. There are about 6 submission deadlines.
Evaluation scale
H-5