Service Design (10 cr)

Learning outcomes

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Location and time

The online course will be held between 7.1.-21.4. 2020.
Mandatory Kick off day will be held at the Leppävaara campus 17.1.2020 (9-15).
The course is in Optima learning platform.
Pre-assignments due during 7.1.-16.1.

Materials

Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly.
Ebook:
https://laurea.finna.fi/Search/Results?lookfor=this+is+service+design+doing&type=AllFields
Knapp, J., Zeratsky, J. & Kowitz, B. 2016. Sprint: How to Solve Big Problems and test new ideas in Just Five Days. New York: Simon & Schuster Paperbacks.

Teaching methods

Online course in Optima with team work emphasis. Individual tasks will be done during the course as well.
Mandatory Kick off at the Leppävaara campus 17.1.2020

The course starts with the indivudual assignment on Janauary 7th 2020.

Employer connections

Service Design project for YIT - interesting challenge for improving YIT's consumer service concept during residential construction process.
Student teams (5-6 persons per team) will develop a service concept for YIT.

Exam schedules

Study unit starts 7.1.2020. /Optima
Individual pre-assingment due 16.1.2020 /Optima
Kick-off day at Leppävaara campus 17.1.2020 (9-15)

Phase 1 feedback 18.2. / Zoom (17-18.30)
Phase 2 feedback 3.3. / Zoom (17-18.30)
Phase 3 feedback 17.3. / Zoom (17-18.30)
Phase 4 feedback 31.3. / Zoom (17-18.30)

Service pitches/prsesentations 14.4. / Zoom

International connections

Excecution in English.

Completion alternatives

Optional courses: Sprint & Project-based executions.
Normal recognition of prior learning and demonstration of competence are applied.

Student workload

The course is 10 ects which equals approximately 270 h of studying.
Most of the work will be done in teams.
The tasks are scheduled in phases throughout the course.

Content scheduling

Study unit consists of the following phases:
- Pre-assignment, which will be opened and informed to students prior to course start
- Service Design project kick-off day at the campus
-Online work in teams in the following phases:
*Map and Understand
*Forecast and Ideate
*Model and Evaluate
*Conceptualize and Influence (incl making of final presentations)
-Final presentations in Zoom online workspace.

Evaluation scale

H-5

Further information

KEY CONCEPTS
Service design / design thinking
Service design process and tools
Customer Insight (Persona & Customer Journey)
Value proposition
Prototyping & testing
Business Model Canvas
Service Concept