Digital Service Business and Marketing (10 cr)
Code: R0218-3031
General information
- Enrollment
-
25.11.2019 - 01.12.2019
Registration for the implementation has ended.
- Timing
-
13.01.2020 - 12.06.2020
Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 0 cr
- Virtual proportion
- 10 cr
- Mode of delivery
- Distance learning
- Teaching languages
- English
- Seats
- 20 - 100
- Degree programmes
- Liiketalouden koulutus (HLV2), Laurea Tikkurila (Finnish)
- Teachers
- Oskari Vesterinen
- Eija Lipasti
- Jukka Rautio
- Teacher in charge
- Eija Lipasti
- Study unit
- R0218
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Location and time
The schedule of the assignments is annouced on the learning platform.
Materials
Information about the material is annouced on the learning platform.
Teaching methods
This is a completely eLearning course on Optima platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet.
Employer connections
Worklife skills and competences are built through achieving industry certifications during the course.
Exam schedules
The Optima workspace will open latest on March, 1st, 2020.
Completion alternatives
Demonstration of competence is possible through the normal HOT process.
Content scheduling
The main themes in the course are:
- Digital transformation
- Integrated marketing and sales processes
- Digital marketing and lead aqcuisition
- Sales in the world today
- Legal aspects
- Digital marketing tools and techniques
- Transformation to digital economy and business
All the assignments are individual
In addition to assignments and quizzes you will accomplish industry certifications.
Evaluation scale
H-5