SB: International Business Development for a Retail Sector Consulting Company (15cr)

Teaching methods

Project implementation mode: the project will be carried out as a P2P project in cooperation with the client company.

Project content: International marketing plan development in service sector in selected target countries. Segmentation, developing marketing messages suitable for target audiences and implementing the plan in selected channels and countries.

Plan, implement and evaluate a Service Business project and develop sustainable practices in organizations. Analyze and use business reports in projects. Use strategic planning, analysis and decision making tools in project contexts. Make business decisions in various project contexts.

This project can also produce knowledge and credits in other modules, such as Project management (PJ), Competence in business and entrepreneruship.

Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): Yes

If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes

Time and location

Project meetings on Tuesdays 10-11
The invitation of the project briefing (when project starts) will be sent by e-mail on Aug. 2020

Learning materials and recommended literature

Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.

Forms of internationality

Study is suitable for exchange students

Student workload

The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.

Evaluation scale

H-5