Digital Analytics and Consumer Insight (5cr)
Code: R0296-3003
General information
- Enrollment
- 13.05.2019 - 26.05.2019
- Registration for the implementation has ended.
- Timing
- 26.08.2019 - 06.12.2019
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 1 cr
- Virtual proportion
- 4 cr
- RDI proportion
- 1 cr
- Mode of delivery
- Blended learning
- Campus
- Laurea Tikkurila
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
Learning outcomes
The student is able to
- recognize the consumer behavior offline and online (per main demographics)
- plan data collection pointsand methods online
- analyze data (e.g. aggregation, trends, comparison)
- visualize results (e.g. dashboards)
- plan consumer activation methods based on data
Teaching methods
This is partly online course including class-room meetings at Laurea Tikkurila-campus
After taking the course you are able to:
-recognize the consumer behavior offline and online (per main demographics)
-plan data collection points and methods online
-analyze data (e.g. aggregation, trends, comparison)
-visualize results (e.g. dashboards)
-plan consumer activation methods based on data
Time and location
Class-room meetings:
4.9.
11.09
23.10.
4.12.
Learning materials and recommended literature
Material will be shared during course. The course assignments include Google Analytics Academy -exams and certifications.
Important dates
Class-room meetings:
4.9.
11.09
23.10.
4.12.
Content and scheduling
Group work and self-paced studies.
Evaluation scale
H-5