SB: International Marketing Development, Digital Marketing Campaign Planning & Implementation, Client & Partner Search (15cr)

Teaching methods

Project implementation mode: the project will be carried out as a P2P project in cooperation with the company
Project content: International Marketing development, client & partner search. Plan, implement and evaluate a Service Design project with service design methods. Research and manage customer experiences.
- analyze and use business reports in projects

This project can also produce knowledge and credits in other modules, such as Project management, Competence in business & entrepreneurship, Communication & interaction, Marketing communications, Developing communication & interaction.

Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): No
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes

Time and location

Project meetings on tbd
The invitation of the project briefing (when project starts) will be sent by e-mail.

Learning materials and recommended literature

Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.

Forms of internationality

Study is suitable for exchange students

Student workload

The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.

Evaluation scale

H-5