Study Guide

Learning outcomes

After completing the project, the student is able to
- analyze the partner´s present marketing-mix
- find solutions to marketing challenges
- plan, conduct and measure marketing operations with relevant tools
- apply various marketing means to effectively reach different target segments

Teaching methods

The project is carried out in cooperation with an organization / company / enterprise.

Location and time

The project starts in September. Detailed information will be sent closer to the start.

Important dates

The project start will take place in September.
To be accepted in the project, attendance at the starting session is necessary.

Further information for students

15 places are prioritized for Tikkurila business management exchange students.

Grading scale

H-5

Evaluation methods and criteria

Laurea´s general evaluation criteria will be followed.
In addition, more specific criteria will be added, according to the goals of the project.