Marketing Communications (10cr)
Study unit code R0288
General information
- Credits
- 10 cr
Learning outcomes
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Further information
The study unit is basically the same as study unit TO00BT59 Multichannel Marketing Communication which replaces this study unit.