Service Business and MarketingLaajuus (10 op)
Opinnon tunnus: A9264
Laajuus
10 op
Osaamistavoitteet
The student is able to
- classify the business functions of a service company in the hospitality sector
- present the business models and business logic of a service company
- segment both business-to-business and consumer customers
- apply marketing mix in service business